What are Your Summer Marketing Plans?

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During the summer is an excellent time to start planting your seeds and watch them grow for the Fall and holiday season. Many of us will be attending various social networking events throughout the summer.  Today, we will live in a social society of building relationships and developing trust which takes time and effort. It is essential to continue with your marketing strategies throughout the summer months.  Keep in mind ” Out of Sight Out of Find“. You don’t want your current clients or customers and prospects to forget who you are or taken by your competitors. Even know it is summer time business still needs to march on and continue moving forward.

 Email Marketing Strategies 

  • Are you currently using a professional online email marketing company for your business or nonprofit organization?
  • Why use a professional email marketing company? Gives your company accreditation as a professional business or nonprofit organization.
  • Creates brand awareness with reinforcement.  Generates revenue and profit. Drives repeat business.
  • Consistent communication with current clients/customers and prospects.
  • Educate consumers on the values of your products and services.
  • Offer a special summer promotion on a Tuesday or Wednesday during the week to help increase foot traffic.
  • Define your target audience.
  • Communicate customer expectations by setting the tones of how many emails per month will be sent out to them.
  • Coordinate a strategy meeting with your employees and create a marketing calendar for the third and fourth quarter.
  • Write weekly blogs by educating consumers.
  • Share newsletters, announcements and events across social media platforms.

Steps in Building a Healthy Email List Efficiently

  • Review your database and reach out to clients/customers you have not touched base with in a while. This is an excellent project for a college summer intern project. Ask the client/customer join your email list.
  • Exchange business cards and asking the person for permission in signing up for your email list.
  • Train your employees by asking for email addresses when someone calls on the phone or in person. This can be a difficult task at times.
  • Provide a sign-up sheet with a traditional pen and paper at local events or on store or restaurant counters.
  • Create direct mail marketing campaign with postcards utilizing the “Every Day Direct Mail” program. Include a QR code with ” Join My Email List” link.
  • Be sure to create a button on your website ” Sign up for Our Email List” have the link embedded behind the scenes.

 Social Media Tips

  • All social media profiles should be updated across all platforms.
  • Be sure to keep a clean and concise LinkedIn profile.
  • A profile picture should have a ” happy smiling face”. Let’s face it who wants to build a business relationship with a sourpuss profile picture.
  • Join LinkedIn and Facebook groups. An excellent way to build business relationships and demonstrate your expertise.
  • Share business articles on Twitter, LinkedIn and Facebook. A great way to build business relationships.
  • Do you currently have a ” Business Facebook page”?
  • A Business Facebook page should have a business logo and a background picture.
  • Post only current information to create engagement with people.
  • Monitor all social media postings and respond back to people with professional comments.
  • How do you handle negative comments? My best advice is turning a negative situation into a positive experience.  Unfortunately, we do not live in a perfect world and try our best each day.  Maybe offer some type of compensation for example $10.00 off your next order, a 15 minute complimentary consultation or complimentary shipping on a future product.

Do not forget to take some personal time off to relax and rejuvenate your body. We all need a mental break from conducting business and give our brain a chance to process everything and recharge it to be refreshed and crisp.

Cheryl Henchar, is the founder of Cheryl’s Creative Services.  Cheryl’s Creative Services mission is to Educate * Network * Grow. Cheryl is an educational speaker on educating small to medium size business and nonprofit organizations the values of email marketing and integrated online marketing tools.  Cheryl is an Authorized Local Expert speaker and certified with Constant Contact. Cheryl hosts a variety of educational seminars and webinars for various organizations such as local chambers, Rotary Clubs, libraries and private organizations. If your organization would like to schedule a complimentary seminar. Please contact Cheryl at (203) 249-0487 or by email.

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A Thanksgiving Thank You for 2015

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Thanksgiving is all about feeling blessed and recognizing people who are important within your personal life and business career. 

It has been a wonderful and thankful journey in 2015 for Cheryl’s Creative Services.  I left Corporate America in June 2012 and founded Cheryl’s Creative Services in May 2013. There are many peaks and valleys when starting a brand new career and branching out on your own as a small business owner. I have been thankful to many people in 2015 to help Cheryl’s Creative Services gain growth. 

  1. Built new business relationships by attending local networking events and business conferences.
  2. Opportunities in finding new clients.
  3. Continuing building stronger working relationships with current clients.
  4. The opportunity in becoming an Authorized Local Expert Speaker with Constant Contact. I really enjoy my speaking educational events on email marketing and integrated online marketing tools. I have conducted educational seminars in Connecticut, New Jersey and New York. This has provided me with new opportunities in meeting an array of business owners within different industries. 
  5. Being an Authorized Local Expert Speaker with Constant Contact. It has opened the doors for Cheryl’s Creative Services to host weekly educational webinars. It’s been a great experience with attendees globally participating in the webinars.
  6. This past year, I have met a bundle of business colleagues who have guided me along in different areas of running a small business. 
  7. A special thank you to the Authorized Local Expert Speaker Metro team business colleagues and Constant Contact team leaders. 

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The Importance of a Sales Funnel for a Business

How often does your organization review the sales funnel? 

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I just recently attended the Constant Contact National Solutions Provider Conference in Las Vegas, Nevada. It was an excellent conference with a wealth of information. I enjoyed seeing alumni’s and meeting new faces globally. This conference was all about ” Learn, Share, Inspire” from each other.  One of the key highlights for me was the importance of a sales funnel for a business of any industry and size. Building healthy business relationships and engaging with people generates inquires, qualified leads, opportunities, revenue. 

Let’s review the funnel process. 

Inquires

  •  Online-presence  with the prospect calling on the phone or sending an email 
  •  A referral from a client/customer 
  •  Direct mail response 
  •  Received a response from a brochure or a flyer

Qualified Leads

  • Ask the prospects specific questions 
  • What is your current marketing budget?
  • How long has the organization been in business?
  • What are your goals?

Opportunities

  • Networking at Chamber events and Business Groups
  • Meet up organizations
  • Educational seminars
  • SCORE events
  • Local community events 

Revenue

  • Monthly, quarterly yearly goals
  • Service layering
  • Partnerships 
  • Resale programs 

The benefits of reviewing the sales funnel on a quarterly basis

  • Keeps focus on inquires 
  • Review the revenue to see where adjustments can be made on pricing for goods and services 
  • Nurturing qualified leads
  • Reviewing new business opportunities
  • Helps to project reasonable goals and obtain them for the internal and external sales team 

Rookie of the Year 2014 Solutions Provider with Constant Contact

I had the opportunity to attend the One Conference Solutions Provider Conference in Orlando, Florida.  I wanted to share my press release and some pictures with everyone. Attending this conference was such an extraordinary business and personal experience for me.

Cheryl Henchar Receives Constant Contact’s Rookie Solution Provider of the Year Award

Award Honors Constant Contact Partner for Exemplary Marketing Savvy

STAMFORD, CT — Monday, October 6, 2014 – Cheryl’s Creative Services today announced that Cheryl Henchar, President, has received the Constant Contact®, Inc.  (NASDAQ: CTCT) Rookie Solution Provider Rookie of the Year Award. The award was presented at Constant Contact’s OneCon partner conference, an annual gathering of Constant Contact’s Solution Providers, in Orlando, Florida, and recognizes a new Constant Contact Solution Provider who exemplifies what it means to achieve small business success, not only for themselves but for their clients. As a member of Constant Contact’s Solution Provider Partner Program Cheryl’s Creative Services is part of a network of trusted partners providing a range of different services to small businesses throughout North America and the UK. Please read my full press release Rookie of the Year Award 2014 Solutions Provider with Constant Contact.